MUNEV
EV Charging — Done Right
Logo, colour, typography and tone of voice for everything that carries the MUNEV name — website, quotes, signage, vehicle livery and station labelling.
munev.com
Four lockups, one identity
The badge is the primary mark. Use the icon alone only where the name already appears nearby — an app icon, a social avatar, a station label. Never redraw, restretch or recolour any of them.
Keep free space equal to the height of the letter M on all sides. Nothing enters it.
Badge: 24 mm print, 96 px screen. Below that, use the icon alone.
Add shadows or outlines, rotate, stretch, or place on colours other than white, green or near-black.
Green and white, plus one neutral
Green is the brand. White is the room it needs. Near-black carries body text and the darker sections that let green stand out. No gradients, no secondary palette, no additional accents.
Green for one thing per screen — the action you want taken. Large green fields for section breaks and closing calls to action.
Green body text, green on green, black text on a green field, or green used decoratively where nothing is clickable.
Figtree for voice, Figtree for detail
Both are open-source and served free from Google Fonts, so every device renders the brand correctly with no licence to manage. They replace Kelson and Coolvetica, matching their geometric build closely enough that the character of the identity is unchanged.
A grotesque with squared terminals and a wide, planted stance — it looks engineered rather than fashionable, which is the point. Set headlines tight (−2% to −3.5% tracking) and never in all caps above 24px.
Geometric, open and quiet at small sizes. Body copy never below 16px on screen or 10pt in print, line height 1.55–1.65, measure capped around 70 characters.
The scale
Six roles cover the whole site. Sizes are screen pixels at desktop width; scale down proportionally on mobile but never below 16px for body copy.
| Role | Font | Size / line height | Tracking |
|---|---|---|---|
| Hero | Figtree 900 | 66 / 1.02 | −3.5% |
| Section heading | Figtree 900 | 42 / 1.07 | −3% |
| Card title | Figtree 800 | 21 / 1.2 | −1% |
| Eyebrow / label | Figtree 700 | 13 / 1.2, uppercase | +16% |
| Body | Figtree 400 | 17–20 / 1.6 | 0 |
| Button | Figtree 700 | 16 / 1 | 0 |
Six services. Most projects use two or three together — supply and installation, or installation and an annual maintenance package.
Figtree 600–900 and Figtree 400–700 only. Fewer weights, faster pages.
Figtree → Arial Black, Helvetica, sans-serif. Figtree → Helvetica, Arial, sans-serif.
Both faces carry ă â î ș ț. Always use the comma-below ș and ț, never the cedilla.
Say the useful thing first
MUNEV sells a job that has to be done correctly the first time. The writing earns trust by being specific: what we check, what it costs, who turns up, what happens if it breaks. English is the primary language; Romanian runs in parallel at munev.com/ro.
Headlines and buttons in sentence case. All caps only for short eyebrows and the tagline.
Not in copy, not on social, not in email. The subject is electrical safety.
Use real figures when you have them, and keep them current.
How it holds together
One accent, one display face, one text face, an 8px spacing grid and 4px corners on controls. Everything else is white space.
Buttons, inputs, badges · 4px radius
Cards, panels · 8px radius
Content width · max 1240px
Section padding · 96px vertical
Real installations, real people, cool daylight. Chargers photographed straight-on for product shots; sites photographed wide with cars in frame so the scale reads. No stock photography, no staged smiles, no illustration other than the brand mark.
Where text sits over an image, use a near-black scrim at 70–90% rather than lightening the photograph. Green never tints imagery.
Version 2 · 2026